Eagle’s Nest Featured in The Business Year: A New Model of Conscious Hospitality in Guatemala

Eagle’s Nest Atitlán has been featured in The Business Year, one of the world’s leading platforms for economic insight and emerging market perspectives.

In a recent interview, founder Gregory Clough shared the story behind Eagle’s Nest and its role in shaping a new direction for tourism in Guatemala — one that places experience, community, and long-term value at the center.

From Personal Vision to Global Destination

What began as a simple personal project — a small cabin surrounded by nature — has grown into one of Lake Atitlán’s most distinctive hospitality experiences.

Eagle’s Nest was never designed as a conventional hotel. Instead, it evolved organically through a desire to create a space rooted in connection, creativity, and intentional living.

As Gregory describes in the interview, the turning point came through his deep involvement in AcroYoga, a practice centered on trust, communication, and collaboration. This led to a larger question:

What would it take to bring people together in a space designed for shared experience?

That question ultimately shaped the floating platform that has become synonymous with Eagle’s Nest, and set the foundation for what the space is today.

A Different Approach to Hospitality

Eagle’s Nest represents a shift away from traditional hospitality models.

Rather than offering accommodation alone, it brings together:

• all-inclusive stays with locally sourced, nourishing meals
• daily yoga, workshops, and movement practices
• wellness facilities including a sauna
• optional treatments such as massage
• cultural experiences, including Mayan ceremonies
• high-speed Starlink connectivity for remote work

This combination creates an environment where guests can both rest and remain productive, making it particularly attractive for entrepreneurs, creatives, and digital nomads.

Shaped by Land, Community, and Rhythm

One of the defining aspects of Eagle’s Nest is its relationship to the land.

Life at the property is structured around natural cycles — sunrise, sunset, and the changing seasons — rather than rigid schedules.

The architecture is intentionally open and integrated into the landscape, allowing nature to shape the daily experience.

As Gregory explains, the goal is not to impose structure, but to create conditions that naturally invite presence, reflection, and creativity.

A Destination for Purposeful Travel

According to the interview, guests are not simply looking for a place to stay.

They arrive in search of:

• clarity
• rest
• meaningful connection
• space for personal or professional transitions

Many describe the depth of conversations and interactions as something rare, pointing to the unique community that forms within the space.

Eagle’s Nest has become a meeting point for individuals exploring new ways of living and working, often at moments of change in their lives.

Local Integration and Long-Term Value

A key part of the Eagle’s Nest model is its integration into the local community.

• Approximately 40 staff members are employed locally
• Around 90% of food and supplies are sourced from the region
• The long-term vision prioritizes Guatemalan leadership

Rather than operating as an isolated destination, Eagle’s Nest is designed to actively contribute to the local economy and ecosystem.

Guatemala’s Role in the Future of Tourism

The feature also highlights Guatemala’s growing potential as a destination for experiential and nature-based travel.

With its geographic diversity, cultural depth, and relatively untapped regions, the country is well positioned to lead a shift toward more conscious forms of tourism.

As Gregory notes:

“Conscious tourism is not opposed to profitability; it is aligned with different value drivers, and Guatemala has the capacity to lead this shift.”

A New Standard for Experience-Led Travel

Eagle’s Nest is part of a broader movement redefining what hospitality can be.

By combining:

• design and environment
• wellness and culture
• community and connection

it positions itself as more than a hotel — but as a destination in its own right.

For travelers arriving in Guatemala with intention, it offers something increasingly rare:

a place not just to stay, but to experience.

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